Luxury Residential Developer, R.A.L., and Top Westchester Brokerage, Houlihan Lawrence, Relaunch Brookchester Court
Houlihan Lawrence Repositions Development’s
Sales and Marketing Strategy to Drive Sales
New York, NY – Manhattan-based luxury condominium and resort developer, R.A.L. Companies and Affiliates, has hired Houlihan Lawrence Project Marketing—a division of Westchester County’s top-ranking brokerage firm, Houlihan Lawrence—to relaunch its Westchester condominium community, Brookchester Court.
According to Ian Levine, Chief Operating Officer at R.A.L., Houlihan Lawrence fully repositioned the sales and marketing strategy behind the new, 39-home luxury community, conveniently located at 342 Westchester Avenue in historic Port Chester, New York, in order to drive sales. To-date, Houlihan Lawrence has created an on-site sales office and professionally redesigned model homes at Brookchester Court. A brand-new website is forthcoming.
“We are looking forward to working with Houlihan Lawrence on this project,” says Levine. “The firm has an excellent reputation as an on-site sales and marketing leader and can take advantage of its more than 1,000 agents and 34 offices throughout the region.”
Brookchester Court offers luxury one-, two-, and three-bedroom residences, each featuring spacious and sun-filled rooms with large windows allowing for an abundance of natural light. Open-air kitchens with GE appliances, video security, individual climate control, and washers and dryers further distinguish the homes. Residents are allocated one indoor parking space per home and can purchase additional indoor parking spaces—all with direct access to Brookchester Court homes—as needed. Site Development Associates, Inc., R.A.L.’s landscape architectural affiliate, has outfitted the development’s grounds with lush foliage and a garden courtyard complete with seating.
“This wonderful community affords great value in a city with fantastic dining, shopping, entertainment and waterfront activities,” says Cathleen Stack, Vice President of Project Management at Houlihan Lawrence Project Marketing.
Centrally located, Brookchester Court is nearby major transportation thoroughfares I-95 and I-287; Metro North; the towns of Greenwich, CT, Rye, NY and White Plains, NY; luxury retail boutiques; and Zagat-rated restaurants. The luxury development is additionally convenient to area golf courses, recreational parks, beaches and libraries.
Starting at just $249,900 for one-bedroom residences, the development is perfect for first-time homebuyers and buyers of all ages. Additional sales information is available by calling (914) 939-1960 or visiting the property’s website at www.brookchestercourt.com.
ABOUT HOULIHAN LAWRENCE
Founded in 1888, Houlihan Lawrence is the largest independently owned and operated residential real estate brokerage serving the Westchester, Putnam and Dutchess County markets in New York. The firm’s 1,000 licensed sales agents service clients from 34 regional offices, and participate in more than 25% of the area’s residential real estate transactions. Houlihan Lawrence provides global marketing services through its exclusive affiliations with Christie's Great Estates, Luxury Portfolio and LuxuryRealEstate.com’s Board of Regents. For more information on Houlihan Lawrence, please visit www.houlihanlawrence.com.
ABOUT RAL COMPANIES AND AFFILIATES, LLC
RAL Companies and Affiliates LLC is a Manhattan-based developer of luxury apartment, condominium and resort communities in New York, Colorado, Texas and Maryland. The second-generation, family-controlled firm exercises the utmost in quality control by offering complete real estate services from concept to completion in architecture, interior design, construction, landscape architecture, leasing and management. Recently, its leasing and management affiliate, Spandrel Property Services, commenced third-party management services for other property owners. |
